A Manifesto for People Who Still Order Hot Coffee in the Summer

To the brave few clutching a steaming cup on a sweltering July afternoon: we see you.

You, with your hands wrapped lovingly around ceramic or to-go cup, unshaken by the side-eyes of the iced latte crowd. You, who stand in line while others debate cold brew vs. matcha lemonade, and when asked, “Hot? In this heat?” — you answer boldly: Yes. Hot.

This is your manifesto. This is your moment.

The Ritual is Sacred

For you, coffee isn’t just about caffeine. It’s ritual. It’s poetry. The warmth of the cup. The aroma rising in gentle spirals. The first slow sip that coats the tongue and soothes the soul.

Seasons may change. Temperatures may rise. But the ritual stays the same. To forsake it for the sake of 90 degrees? Never.

It’s a Power Move

Drinking hot coffee when it’s hot outside is not a mistake. It’s a flex. You don’t fear the heat—you embody it. While others fan themselves under umbrellas with sweating plastic cups, you’re out here, matching the sun’s energy sip for glorious sip.

You say: If I can handle this steaming Americano at 3 p.m. in July, I can handle anything life throws at me. And we believe you.

For the Love of Flavor

No disrespect to the iced crowd (we love them too), but some flavors simply sing when hot. The nuances of a good roast, the richness of crema, the boldness of espresso—they reach their full potential in heat.

You don’t order hot coffee because it’s convenient. You order it because you know. You’re a person of principle. Of taste. Of uncompromising standards.

Drama? Yes. Regret? Never.

Do you sometimes sweat through your linen shirt while sipping a cappuccino in the sun? Maybe. Do people ask, with thinly veiled judgment, “Are you seriously drinking HOT coffee right now?” Of course.

And do you regret it? Absolutely not. You lift that cup with pride, knowing full well that the joy outweighs the perspiration. Because you are loyal. You are committed. You are unbothered.

You Are Not Alone

Let it be known: at Second Best Coffee, we honor the hot coffee loyalists. We know you. We serve you. And we’ll never blink when you order a piping hot pour-over in August.

In fact, we celebrate you. Your dedication. Your boldness. Your unapologetic love for the brew.

So Here’s to You:

☕ The espresso purist pulling shots while the AC hums.
☕ The flat white fanatic whose order never changes.
☕ The black coffee devotee who scoffs at ice.
☕ The hot mocha lover sipping with joy while the sun beats down.

You are the heart of coffee culture. The keepers of the flame. The unyielding. The undeterred.

Carry your cup with pride, friends. This is your season too. 🔥